PURE Fitness debuts its largest location at K11 Musea

Photo: PURE Fitness

Fitness options in Hong Kong continue to get better and better with each passing year, which is great for a city that demands physical and mental productivity on an almost daily basis. Turning up the heat on the city’s summer workout landscape is PURE Fitness, as they break ground with their flagship fitness and lifestyle club, located in K11 Musea.

Boasting over 30,000 square feet of usable space, the two-storey warehouse-style compound is a fitness haven, with high ceilings, skylights, and a panoramic view of the iconic Hong Kong harbourfront to keep you motivated while you work. 

Photo: PURE Fitness

For PURE members, this new outpost is yet another reason to keep fitness and well-being a priority. “As we continue to strengthen and grow our wellness community here in Hong Kong, we’re excited to officially launch PURE Fitness at Hong Kong’s Silicon Valley of Culture, K11 MUSEA,” said Colin Grant, co-founder and CEO of PURE Group. “It is our mission here at PURE to continue offering Hong Kongers the most exceptional facilities in which to train.”

PURE Fitness at K11 Musea launched under the theme of Out of This World, to place emphasis on the idea that an exhilarating space can facilitate the ability for everyone to find unique experiences in their fitness journey. Hong Kong high jumper and #legend100 influencer Cecilia Yeung, who was tapped as an ambassador for PURE’s newest venture, acknowledges the importance of having new spaces to train in.

“The past year has been difficult with us not being able to travel, so creating and finding new spaces to train in are all the more important if I want to stay creative with my fitness routines. The new facilities offered at K11 MUSEA are undeniably some of the best I have ever seen, not just here in Hong Kong but globally. I can’t wait to start training there and try out the new space.”

Photo: PURE Fitness

In parallel with unbeatable views, the facility is equipped with some of the best equipment one can find in Hong Kong, including the SORINEX racks system, the first of its kind in the city, meant for highly effective movement and training. The dedicated Booty Zone features the Booty Builder station, designed for strengthening and toning the legs and glutes. PURE’s FUZE studio provides ample options for strength training, cardio, boxing and functional HIIT programmes in an engaging environment while an outdoor training pad is the perfect space to utilise functional fitness equipment. 

Photo: PURE Fitness

This location is also the first to offer adidas products and is manned with a nood food cafe to help you refuel and keep your hard-earned calorie burning sessions intact. Ready for an out-of-this-world workout?

Learn more about PURE Fitness at K11 Musea

See also: Take it outside: The best outdoor workouts in Hong Kong

In this Story: #wellness