Starting from May 5th until the 15th, Charlotte Tilbury has unveiled a range of innovative new products in their newest Pillow Talk Party pop-up event
During the grand opening of Charlotte Tilbury’s Pillow Talk party installation at the Ocean Terminal Lobby in Harbour City, fans were treated to a spectacle of new Charlotte Tilbury products as well as a surprise appearance of Mirror’s Anson Lo.
This exciting popup encourages visitors to immerse themselves in Charlotte’s Pillow Talk magic. There are plenty of interactive engagement and surprises to be had, including a series of limited-edition sets of various Charlotte Tilbury’s hottest items, which are available exclusively at the pop-up store.
Four new Pillow Talk products are launched during this 10-day event. These items will take you from day to dancefloor in minutes and contain perfect shades for all skin tones – whether you want to create a soft and dreamy look for day or dial it up for disco. Each new product is perfectly presented in the divine, collectable Pillow Talk pink packaging, adorned with the brand’s iconic, dreamy pink quilted pattern.
The Hong Kong celeb’s appearance does not end with him exiting the party after the grand opening. In the subsequent days, visitors are treated to more Anson Lo-themed activities to collect four Pillow Talk tokens for a special gift.
There are four checkpoints to hit:
Check Point 1 – The Pillow Talk Party Entrance
Show your party invitation card and receive a bottle of limited Pillow Talk Party alcohol hand sanitiser spray, which is available on a first-come, first-served basis, while stocks last. Upon successful check-in at the entrance, you can redeem one Pillow Talk token.
Check Point 2 – Pillow Talk Party Glamourous Dancefloor
Jump on the dancefloor and dance with Anson Lo… Sort of. A large screen with a dancing Anson Lo will set the pace and upon successful completion of your moves, you can redeem another Pillow Talk token.
Left: Check Point 2 – Pillow Talk Party Glamourous Dancefloor; Right: Check Point 3 – Dreamy Pillow Talk. Photos: Charlotte Tilbury
Check Point 3 – Dreamy Pillow Talk
The next token can be earned by interacting with a recorded Anson Lo through a video call. Have a chat with your idol at the phone booth, download the video and share your experience on social media.
Check Point 4 -Charlotte’s Mini Masterclass
Let professional Team Tilbury artists apply the beauty magic for you. Design and create your own party makeup, and become the spotlight of the party for that last token.
Check Point 5 – Pillow Talk Cheers
Indulge in the party vibes at Charlotte’s most iconic dreamy Champagne Bar and be sure to capture the moments with your loved ones.
Pillow Talk with Anson Lo. Photo: Charlotte Tilbury
After completing all the missions and collecting the four tokens, you can unlock the “Pillow Talk Lucky Draw Magic” and win Charlotte Tilbury’s special gift.
At the same time, the event’s highlights are the two Pillow Talk Party exclusive beauty sets that are picked and recommended by Anson Lo, making Charlotte’s makeup even more easy-to-choose and easy to use.
Left: Pillow Talk Party Magic Beauty set (Anson Lo’s set); Right: Pillow Talk Party Beauty Set (Anson Lo’s pick). Photos: Charlotte Tilbury
In addition, there is a chance to receive Anson Lo’s autographed boutiques and an exclusive limited gift. Starting from May 13th, there is a chance to win Anson Lo’s autographed Luxury Palette in Pillow Talk Dreams.
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