Chiara Ferragni joins BVLGARI as global ambassador

Photos: BVLGARI

Chiara Ferragni is on a roll. Not long after being announced as a member of the board of directors for Tod’s Group, the former #legend cover star just been unveiled as a global ambassador for BVLGARI.

The Italian fashion influencer and entrepreneur was shot in Milan by photographer Giulio Rustichelli in some of BVLGARI’s most iconic jewellery, including the signature BVLGARI B.zero1 collection, the BVLGARI Serpenti collection and BVLGARI Serpenti Viper collection to a stunning BVLGARI Monete High Jewellery collection necklace.

“We are honoured to welcome Chiara Ferragni to the BVLGARI family as new Global ambassador,” said BVLGARI Chief Executive Officer Jean-Christophe Babin, saying that she “perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity.”

“In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends.”

Jean-Christophe Babin, CEO of BVLGARI
Video: BVLGARI

Chiara said, “I’m so proud to be part of the BVLGARI family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri. The BVLGARI legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”

See more pictures of Chiara dazzling in BVLGARI here:

See also: Cover story: Chiara Ferragni’s Fashion and Digital Media Empire

In this Story: #watches & jewellery