Other than sharing photos and videos, Instagram is also the place to show off your latest pair of sneakers (hello #shoecam). Package forwarding service forward2me looked into the most popular sneakers on Instagram by analysing hashtags and the most mentions and found that it’s Adidas, not Nike, which dominates the list.
Adidas’s NMD is the most popular sneaker, which has accumulated over 5.7 million posts. This is followed by Adidas’s Yeezy 350 with 4.1 million posts on Instagram and one of Vans’ most classic styles, ‘Old Skool’, with 3.5 million posts. The biggest takeaway: Adidas has snapped up three out of the top five spots on the list.
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