Gucci has announced that it will forego the traditional fashion calendar, cutting the number of shows it holds each year from five to two. In a six-part series, creative director Alessandro Michele took to Gucci’s Instagram account to share his thoughts. “This crisis represents a fundamental test for us all… Above all, we understand we went too far. Our reckless actions have burned the house we live in. We conceived of ourselves as separated from nature. We usurped nature, we dominated and wounded it,” he says.
The Kering-owned fashion house is the second luxury brand after Saint Laurent to announce operational changes within the organisation. On reducing the number of shows, Michele explains: “We will meet just twice a year, to share the chapters of a new story. Irregular, joyful, and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.”
To read Michele’s full statement, head to Gucci’s Instagram.
We use cookies to enhance and personalize your experience, and to analyze traffic on our website. For more information, see our Cookie Policy. ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.