What happens when the power and finesse of a Bugatti Chiron is combined with the elegance and timelessness of a Parmigiani Fleurier watch? The Bugatti Type 390 happens. Described as “an engine block on the wrist”, this timepiece brings the essence of the world’s most powerful engine to a unique horological creation.
It’s an unapologetically direct design, with no frills or unnecessary decoration. The 390, much like the Chiron, is all about performance, and it’s this synchronism of thought that brought the two companies together back in 2004. Their partnership began with the revolutionary Bugatti Type 370, and fast-forward 14 years later, and they’re still turning heads with this latest creation.
The product of four years of development, the Bugatti Type 390 is a super limited-edition timepiece, only 10 in each colour are available, designed to fully embody the Bugatti Chiron. Where the supercar has an 8-litre, 1500-hp quad-turbocharged W16 engine, the watch as a Calibre PF390 with cylindrical “engine”, including two series-mounted barrels (a nod to the car’s saddle tank) and 80-hours of reserve power.
When it comes the watch’s specs, there’s no shortage of innovations to fawn over: The world’s smallest ball bearing, a modular construction with fully removable movement, and a revolutionary worm screw that allows the time to be displayed on an incline perfect for drivers, make it a first in the watchmaking world. Looking at all the innovations, it’s clear why it took four years to create.
The design, inspired by the curves of the Bugatti Chiron, is sporty, elegant and high-performance. The gold case, available in yellow, rose and white, can pivot 12 degrees around its drive shaft to ensure a perfect fit on any wrist. A large opening allows the wearer to look straight into the timepiece’s heart and observe the incredibly complex mechanisms at work. It’s finished with a beautiful Hermès alligator leather strap and gold folding buckle.
If you want to know more about this limited-edition watch, and the Bugatti x Parmigiani Fleurier partnership, our Creative Director Gordon Lam attended the exclusive launch last year. Read all about it here.
We use cookies to enhance and personalize your experience, and to analyze traffic on our website. For more information, see our Cookie Policy. ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.