As part of its Uni_Form campaign, H&M Foundation partnered with Unicef to create a digital, interactive jacket that highlights the importance of early-childhood development. The jacket is able to provide innovative, age-appropriate play ideas that can help stimulate brain development during early childhood and can evolve with the child’s age.
“Early childhood presents a window of opportunity that define a child’s future,” says Diana Amini, global manager at H&M Foundation, which is the charitable arm of the Swedish fashion giant. “By using Uni_Form as a symbol, we want to raise awareness around the fact that children who are stimulated in their early years learn more effectively at school, and as adults they can have a higher earning power and be of better health than children that don’t have these early opportunities.”
Unicef estimates that 249 million children under five in low and middle income countries are at an increased risk of poor development due to extreme poverty and stunting.
While Uni_Form is not part of any H&M collection or for sale, it is interesting nonetheless, raising awareness for how we should be promoting the right for every child to get the best start in life.
We use cookies to enhance and personalize your experience, and to analyze traffic on our website. For more information, see our Cookie Policy. ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.