Mocassin: Italian elegance by ZEGNA
Author: Kantinan Srisan | Photographer: Courtesy of ZEGNA
Apr 09, 2025
"...At times, simplicity shines more brightly than complexity, and ZEGNA is a brand that fully understands this notion. The result is the Mocassin, a new signature loafer that not only reflects exquisite craftsmanship but also embodies an authentic Italian lifestyle..."
Rooted in Italianità, a term that conveys the essence of “being Italian,” the Mocassin encapsulates every facet of this identity: the art of living, the sense of humour, and the meticulous attention to detail. All of these qualities come together to form the charm that can be felt with every step in the Mocassin. The name itself is derived from a dialect in Piedmont, used by the founder of ZEGNA to describe this very style of footwear.
The Mocassin has been designed to feel as elegant as a sock, a refined item that embodies the notion of effortless Italian sophistication. It also stands at the heart of the Summer 2025 campaign, fronted by Mads Mikkelsen, an actor who represents timeless subtlety and refined character. In the campaign, he dons the Mocassin as he strolls through sun-drenched Italian streets, capturing a life lived with quiet elegance.
The campaign also features the Oasi Lino collection, a testament to ZEGNA’s commitment to sustainability. Crafted from linen fibres that are 100% traceable, the collection affirms that ZEGNA is not only concerned with aesthetics, but also with the future, embracing an intelligent, dependable, and deeply rooted sense of companionship in design.
The Mocassin is more than a shoe, it is a travelling companion. It evolves and adapts to the unique personality of its wearer, much like a classic car that gains greater character over time. Soft, confident, and quietly powerful, the Mocassin transforms with each step, making it a true embodiment of the ZEGNA lifestyle.
