Ferragamo unveils the New Soft-bag

"...Introducing the soon-to-be It Bag for discerning women around the world – the Soft-bag, Ferragamo’s latest handbag model. Inspired by the brand’s archival designs, this contemporary reinterpretation has been envisioned by Maximilian Davis, Creative Director of Ferragamo, as an iconic accessory for the Spring-Summer 2025 collection..."

Characterised by a structure that balances fluidity with sculptural form, the Soft-bag is designed to effortlessly draw attention. Its elegant play of light and shadow enhances the allure of its details – from soft, curved lines to delicately gathered sides that add a tactile depth to the leather, evoking a sense of natural and harmonious movement.

The addition of twin metal hooks enhances the bag’s unique silhouette, accentuating its curvature and lending a distinct architectural identity. What sets the Soft-bag apart is its versatility. Equipped with both shoulder straps and dual handles that can be tucked neatly inside, it transitions seamlessly from a shoulder bag to a refined handheld piece.

Crafted with exquisite attention to detail, the collection offers a choice of semi-gloss Nappa leather or velvety suede, both of which embody the refined craftsmanship synonymous with Ferragamo. The result is a flawless fusion of tradition, modern design, and innovation.

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