Unfolding the trend of men's grooming rituals

Men’s self-care is no longer a niche practice, but a burgeoning movement redefining masculinity with a focus on well-being. Kantinan Srisan delves more into this trend

In recent years, men’s grooming has radically transformed. This mirrors a global shift in attitudes towards self-care, changing societal norms, and an expanding market filled with innovative products and services. The global men’s grooming market is poised to reach a staggering £136 billion (HK$1.3 trillion) by 2027, with an impressive annual growth rate of 5.2 percent. This surge can be attributed to several factors, including an increased focus on self-care, evolving notions of masculinity, the influence of social media, and a wave of product innovations tailored specifically to men’s skin, hair, and beard needs.

Based on the statistics above, the trend of men’s self-care is experiencing an interesting growth rate, at a similar trajectory to the women’s market. If you are wondering whether men really need to take care of themselves seriously, the answer is undoubtedly yes. Because good physical health is a crucial component that helps you look good from the inside out; it is just as important as the clothes you carefully choose every morning. In a world where first impressions matter, self-care isn’t an option.

If you are wondering about the essential aspects of men’s grooming, you won’t go wrong with the following five key points, along with our recommendations.

Skincare

Men’s skin face unique challenges, from oiliness to frequent shaving. But a simple skincare routine combats these, promoting overall health and resilience. Cleansing, moisturising, and using sunscreen fight environmental damage, ageing, and even razor burn. Plus, targeted treatments for blemishes and uneven texture help men take control of their skin’s look and feel. It’s not just about surface-level beauty; it’s about healthy, confident skin at every age.

Our recommendations

Hair care

Taking care of your hair isn’t just for looks; it’s a whole deal that connects with feeling good about yourself. Spending a little time on your hair isn’t just a routine, but an investment in yourself for the long term. So, let’s break free from the usual and get into a new vibe for men’s hair care, where each strand tells your unique story of self-care.

Our recommendations

Beard Care

A well-groomed beard is a stylish accessory, framing your face and adding definition. By trimming, shaping, and using styling products, you can craft a beard that complements your features and personal style. Just like the hair on your head, your beard needs care too. Regular cleansing and conditioning with beard-specific products help remove dirt, prevent itchiness, and promote healthy beard growth.

Our recommendations

Fragrance

Gone are the days where one cologne fits all. The men’s fragrance market is a thriving orchestra of scents, offering a symphony of woody ambers for the rugged adventurer, refreshing citrus notes for the sun-kissed soul, and spicy whispers of mystery for the enigmatic gentleman. It’s not just about smelling good; it’s about crafting an olfactory signature that expresses your unique story, boosts your confidence, and transports you to hidden worlds with every whiff.

Our recommendations

Body care

Men are ditching the utilitarian bar soap and stepping into a body sanctuary. It’s not just about masking odour anymore; it’s about invigorating with citrus-infused body washes, calming sensitive skin with natural deodorants that actually work, and transforming the daily shave into a spa-like ritual with beard oils smoother than a jazz record.

Our recommendations

The rise of men’s grooming signifies a fundamental shift in societal attitudes towards male well-being and self-expression. As the market continues to evolve, the future promises even more innovation, personalisation, and inclusivity. From AI-powered skincare consultations to gender-neutral product lines, the future of men’s grooming is as diverse and exciting as the men it serves.

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