Louis Vuitton teams up with Dame Pat McGrath for its debut makeup line

David Ho looks at the details for La Beauté Louis Vuitton, the cosmetics line coming out in Fall 2025

La Beauté Louis Vuitton is the fashion maison’s venture into the realm of cosmetics, with Dame Pat McGrath heading the line as its creative director. “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” says McGrath.

She shared that there will be 55 lipsticks, 10 tinted lip balms, and eight eyeshadows. More interestingly, these are to be lipstick cases and mini trunks to hold them that draw from Louis Vuitton’s signature leather trunks. So you can expect La Beauté Louis Vuitton products to be collectibles in their own right.

“It’s the textures of the leathers, the colours from the collections, the codes of the house – these have all been springboards to the imagination and every detail has been considered with the same level of artistry as the maison’s most legendary creations,” says McGrath.

This isn’t her first rodeo when it comes to establishing a cosmetics line for a big force in fashion though. Previously, McGrath had launched beauty lines for other brands like Armani, Dolce & Gabbana, and Gucci. 

Louis Vuitton has been more cautious than other fashion maisons about entering the cosmetics realm, having only rejoined the perfume business in 2016 after a 90-year hiatus since its last fragrance. 

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