Prada Pop Ups Take Over Paris

Prada is taking over the window displays of the Galeries Lafayette in Paris, and gracing the city with two pop-ups (one for men, one for women) on the ground floor of the famed Parisian department store, to celebrate their romantic Fall 2017 collection. 

The juxtaposing stores couldn’t be more different. The men’s will be made from an open, boxlike structure, with a black and white colour scheme, while the women’s is set to be an enclosed space with the outside walls being made of video screens to draw people in—how appropriate for the digital generation. View the full story here.