Panerai Hub in Shanghai unveils additions to Luminor Collection

Italian luxury watchmaker Panerai recently unveiled new additions to its already gorgeous Luminor collection. Along with the Luminor Sealand unveiled in January 2019, the Lo Scienziato- Luminor 1950 Tourbillon, Luminor Marina- 42mm and Luminor Marina- 44mm are the most recent creations, fresh from Panerai’s Laboratorio di Idee.  These new watches were all the talk amongst the VIP guests. 

The launch event, called “Survival Instruments for Modern Heroes”, took place at the Minsheng Art Pier in Shanghai from the 21st to the 22nd of May. The event featured interactive installations inspired by the labyrinthine depths of the sea and had attendees walking through sea wrecks and experiencing the feeling of being underwater with all that lives in the sea. In fact, Panerai created a special app just for the launch event, which allowed participants to participate in augmented reality games and earn points toward prizes.  It was both highly educational, experiential  and fun!  In the midst of the installations, Panerai, headed by their first ever Creative Director Alvaro Maggini, had strewn the Submersible collection watches. Having been introduced to the world at the latest SIHH in Geneva, they were the hidden treasures of the event.

For CEO Jean-Marc Pontrouè, “Along with the United States, China (and Hong Kong) are most important markets for us. That’s why we have decided to bring the brand’s new image to life for the first time at the Shanghai Hub”.

The Lo Scienziato- Luminor 1950 Tourbillon (PAM00768) features a skeleton dial with a DMLS Titanium case and an alligator bracelet with a skeletonized titanium deployment buckle. With a 47mm diameter, it has been made using patented 3D printing with Direct Metal Laser Sintering (DMLS) technology, weighing 98 grams in total. It also has a bezel, crown and lever of the crown-protecting Safety Lock™ device in carbotech and a P.2005/T calibre.

The Luminor Marina- 42mm (PAM01028) and Luminor Marina- 44mm (PAM01058) are the newest versions of the Luminor Marina and both have a blue sun-brushed sandwich dial with beige Super-Luminova. While the Lo Scienziato has an alligator bracelet, the new Luminor Marinas have the Panerai Metal Bracelets- the links recalling the iconic Panerai bridge shape. The cases are 42mm and 44mm in diameter, respectively, and feature a P.9010 3 days automatic calibre.