Luxury cruise line partners with Aston Martin Aramco Formula One

Regent Seven Seas Cruises, the world’s leading ultra-luxury cruise line, and the iconic Aston Martin Aramco Formula One Team announced their next collaboration with an exhilarating new Spotlight Voyage sailing the Mediterranean in Summer 2025

The Spotlight Voyage, hosted by former Formula One driver Pedro de la Rosa and members of Aston Martin Aramco including engineers and executives, will be on board Seven Seas Splendor’s – starting from July 22, 2025, on a 10-night sailing. Representatives from luxury road car maker Aston Martin will also participate in workshops on this exclusive voyage around innovation and design.

Andrea DeMarco, president of Regent Seven Seas Cruises says: “Our collaboration with the Aston Martin Aramco Formula One Team has been met with so much excitement and we are delighted to announce details of the next stage of our partnership with this incredible Spotlight Voyage.”

What’s on the programme?

Combining ultra-luxury cruising with high-performance Grand Prix racing, the cruise will visit destinations steeped in the rich history and tradition of motor racing such as Barcelona, Spain and Monte Carlo, Monaco with the brands working together to create unforgettable experiences both on and off the ship.

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“This one-of-a-kind, once-in-a-lifetime sailing aboard our newest ship will allow luxury travellers to immerse themselves in the world of motor racing and the rich heritage of Aston Martin Aramco Formula One Team through fascinating experiences and perspectives, all the while enjoying the highest standards of personalised service, unlimited shore excursions and exquisite cuisine on board an all-inclusive, ultra-luxury Regent cruise.”

In addition, Regent Seven Seas Cruises has created incredible pre- and post-cruise motor-racing themed, multi-day land programmes for those guests who wish to extend their cruise holidays, which could see guests exploring famous racetracks and viewing exceptional private car collections, plus the chance to attend an Aston Martin Aramco Race Weekend Experience in Hungary, after the Spotlight Voyage.

Aston Martin Aramco Formula One with Pedro de la Rosa

The sailing will be filled with once-in-a-lifetime moments, bringing guests all the excitement of high-performance motor racing while enjoying the ultra-luxury, all-inclusive Regent experience with on-board meet and greets and Q&A sessions with Aston Martin Aramco driver ambassador Pedro de la Rosa, a veteran of over 100 Grands Prix.

“I am thrilled to host this exclusive Spotlight Voyage aboard with our friends at Regent and even more excited to be sailing from my hometown of Barcelona,” said Pedro de la Rosa, Team Ambassador. “I’ve spent over three decades pursuing my passion for racing in every corner of the globe, and I can’t wait to share this passion and my unique experiences with both Regent and Aston Martin Aramco fans while cruising the Mediterranean on this special voyage.”

All about Formula One with Aston Martin

Off the ship, the brands are curating unique driving and motor-racing experiences around the destinations the sailing will visit.

Monte Carlo will be a particular highlight of the sailing with a chance for guests to immerse themselves in the glamour of Monaco through a bespoke tour fit for racing royalty. Beginning with a visit to the Classic Car Collection, a must for motorsports enthusiasts, luxury travellers can then experience the thrill of the iconic Monaco Circuit. A lavish lunch follows before discovering more of the famous circuit on a walking tour and a chance to delve into Prince Rainer’s personal car collection. Guests will then savour an aperitivo with F1 memorabilia overlooking Port Hercule before capping off the day with a panoramic helicopter flight, the quintessential race day arrival and departure experience.

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Back on board, luxury travellers get up close and personal with a full-size replica of one of the team’s race cars, proudly featuring the Regent logo, which will be placed on a public deck of Seven Seas Splendor. The ship will also host an Aston Martin simulator so guests can test their skills on a virtual circuit.

The Aston Martin Aramco Formula One Team Spotlight Voyage experience will be complete with special “Race Day” themed dishes, cocktails, deck parties, documentary airings, gifts, co-branded merchandise including hats, polo shirts, jackets and reusable water bottles in the ship’s boutique, plus special Culinary Arts Kitchen classes.

Prices for the Spotlight on Aston Martin Aramco Formula One Team voyage start from US$8,449 (around HK$66,000) per guest. Some shoreside experiences will be at an additional cost and have limited capacity.

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