Louis Vuitton to Release First Perfume in 70 Years
Aug 17, 2016
Louis Vuitton has revealed further details about its soon-to-be released set of seven fragrances, titled “Les Parfums”, which will hit stores from September 1 this year.
The collection of seven women’s scents, which will be distributed via approximately 200 Louis Vuitton stores, puts an end to the brand’s 70-year hiatus on perfume manufacture.
The seven frangrances — created by in-house master perfumer Jacques Cavallier-Belletrud, and titled “Rose des Vents”, “Turbulences”, “Dans La Peau”, “Apogée”, “Contre Moi”, “Matière Noire”, and “Mille Feux” — will be sold in 200- and 100-millilitre sizes, priced at US$240 and US$350.
A travel box with four or seven miniatures will also be available, in addition to a special-edition mini trunk created by Louis Vuitton to hold three fragrances.
The advertising campaign for the perfumes will star French actress Léa Seydoux (via WWD).
