Looking back at #legend’s eight years of covers

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#legend

A look back at #legend’s eight years of covers not only traces the trajectory of pop culture but also demonstrates our true commitment to our tagline, “Luxury Fast-Forward”. Staying agile and on the pulse of trends shaping popular discourse, our covers reflect the changing times, from Hollywood’s iron grip on global entertainment and celebrity to its slow loosening, making room for Chinese stars such as Donnie Yen as well as Korean pop idols, whom we’ve since shot plenty the likes of Taeyeon, Ji Chang Wook and Bambam. Locally, we pioneered the trend for digital covers, shining a spotlight on influencers and key opinion leaders from Elva Ni to Chiara Ferragni. All this is much to celebrate and reflect upon, but there’s even more to look forward to. #legend is expanding to Thailand and in the run-up to this, we’ve been shooting Siam’s best and brightest including Davika Hoorne, Minnie, Poyd Treechada and more. This is a retrospective of all the greats we’ve shot, and we can’t wait to bring you even bigger and brighter in the next eight years to come.