Limited-edition gamers must-haves in Tumi, Razer collaboration
Jun 02, 2022
With travel back in the books, there is no better time to learn that travel lifestyle brand, Tumi, has teamed up with gaming brand, Razer, in reimagining a new line of Tumi bestsellers as limited-edition gear for gamers
By combining Tumi’s innovation and design excellence and Razer’s iconic aesthetic and branding and esports communities, the brands are launching an exclusive line of lifestyle items that will surely draw attention.
Deepening TUMI’s footing in the esports industry, four highly anticipated, these co-branded styles will drop on June 3rd (11 pm HKT). Each piece is co-branded with Razer’s triple-headed snake logo and signature green accents, blended with Tumi DNA.
The take-everywhere Laptop Cover (15 inches) securely carries a gamer’s most prized possession while the Bozeman Sling is the ultimate grab-and-go bag for stashing cords, portable gaming gear and more.
Also see: World’s first rare whisky NFT in Bonham’s auction
Equipped with a padded laptop pocket, the Finch Backpack is designed to carry heavy-duty gear. Gamers can also slip the Add-A-Bag sleeve over the handle of the International Expandable 4 Wheeled Carry-On Luggage for a complete travel kit. Instantly recognizable as TUMI, the case features the beloved 19 Degree contours. Its shell and lining are both made with recycled materials, spotlighting both TUMI and Razer’s commitment to sustainability. Plus, it has a USB-C port to keep global citizens powered on their journeys.
Only 1,337 units of each style from this limited collection will be released around the world. “1337” or “LEET” short for “elite,” was specifically chosen as gamers and esports athletes use this to signal the most skilled gamers.
“We have fully embraced our esports category with the Razer partnership,” said Tumi creative director, Victor Sanz. “We are looking to deliver new and exciting products that are truly in line with the attitude and passion of their gaming community.”
The aesthetics do not compromise functionality in the least. “We know that our fans lead active lifestyles and sometimes have to carry their valuable battle stations with them while they are on the go,” said Addie Tan, associate director of Business Development at Razer. “So, we wanted to arm them with high-quality travel gear, offering them a balance of versatility and functionality so that they can keep winning, even on the go.”
