#legend100: Hong Kong’s Top 100 Instagram stars of 2017

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BY

#legend

#legend published the premier #legend100 list of Asia’s top digital voices earlier this year. It was a collection of a new breed of legends, game changers, KOLs, tastemakers and disruptors in fashion, beauty and lifestyle.

A ranking of powerful influencers, a never-before attempted feat, the luxuries and lifestyle industries sat up and took notice. Nobody had ever attempted such an ambitious undertaking. Few had dared to define what makes people influencers, fewer still had endeavoured to rank them according to their influence.

Since our mission at #legend is to inspire change, we aim to raise the bar further. With this project, we continue to define the biggest influencers in the digital domain but shine the spotlight on Hong Kong. We’ve also expanded the scope beyond fashion, beauty and lifestyle to take in fitness, photography, food, drink and travel.

Our methodology, as before, is straightforward. With the help of data analytics company Social Power, we gathered data from January 1 to April 30. We determined the influencers based on Instagram posts they made in that period. In assessing an influencer’s fan base, we looked at more than the number of followers. We looked at engagement, the quality of the posts and the conversations the influencer has with his or her fans. We also took into account the influencer’s content advocacy and brand advocacy. Then we sprinkled a little of our legendary editorial alchemy and stamped it with our editorial authority.

With the cream of the crop defined, the #legend100hk list is born. We hope it will inspire you, delight you and inform your decisions.

Best Female Fashion Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. ANGELA YUEN	@angela.yuen	0.051239453	92	720,752	152,890
2. CECILIA NGAN	@no7	0.009109718	126	260,294	226,681
3. RUBY KWAN	@rougecloset	0.038900434	155	165,438	27,429
4. TINA LEUNG	@tinaleung	0.005207243	573	45,563	152,864
5. HILARY TSUI	@hilaryxtsui	0.003986158	342	223,122	163,566
6. ELLY LAM	@ellyxxbean	0.007917554	122	111,748	115,566
7. ELLE LEE	@elleiconlee	0.007749761	184	111,736	78,325
8. FAYE TSUI	@faye_tsui	0.010094005	313	82,171	25,956
9. SUKI WONG	@sukixx	0.00436795	105	37,024	80,587
10. ANNY FAN	@anny_styleontop	0.006071603	114	29,849	42,987

Best Male Fashion Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. MAYAO	@mayaoo	0.012383408	204	396,871	157,065
2. CHARLES LAM	@char1es	0.022476316	201	219,004	48,451
3. CHRISTOFFER	@curiouschristoffer	0.070879294	57	128,228	31,730
4. ALAN SEE	@seealan	0.013177902	137	60,559	33,541
5. ANSON LAU	@ansonlaucf1107	0.015456506	133	45,815	22,256
6. JASON CHEUNG	@howareyoujason	0.092601801	1	1,676	18,099
7. DECLAN CHAN	@declanchan	0.005136587	493	86,940	34,264
8. CALVIN WONG	@clowverk	0.01029354	110	26,036	22,927
9. RICKY KWOK	@rickykwok_	0.006816161	607	41,904	10,123
10. DAVID WONG	@ifeelcool	0.006217919	132	19,765	23,963

Best Female Photography Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. VIVIEN LIU	@vdubl	0.032438452	75	509,048	209,227
2. ELAINE LI	@lielaine	0.035786067	106	677,561	178,617
3. ZOE SUEN	@zosuen	0.029230485	141	534,984	129,796

Best Male Photography Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. EDWARD KB	@edwardkb	0.035787581	80	528,761	184,673
2. HARIMAO LEE	@harimaolee	0.079803092	74	170,373	28,846
3. DANIEL LAU	@daniel__lau	0.022230724	48	128,335	120,239
4. VICTOR CHENG	@veeceecheng	0.037941302	63	140,544	58,775
5. KYLE YU	@kyle_yu	0.023582093	47	91,120	82,181
6. WILL CHO	@willcho	0.051655775	28	39,402	27,238
7. KELVIN’S LANDSCAPES	@kelvin_yuen_	0.059061957	55	56,136	17,270
8. JEREMY	@rambler15	0.018960873	139	148,820	56,432
9. ALEX MARLAND	@alexmaeland	0.014398569	129	62,339	33,545

Best Male Lifestyle Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. PHILLIP LEE	@hakkaphil	0.033328329	66	219,823	99,915
2. KEVIN POON	@kpee	0.014106032	67	69,931	73,940
3. HARRIS CHAN	@harris_chan_ph	0.015039094	29	10,944	25,068
4. IVAN PUN	@ivan_pun	0.035912504	22	4,845	6,126
5. ARTHUR DE VILLEPIN	@arthur.dv	0.029364995	5	1,389	9,433
6. ARTHUR BRAY	@arthur_yeti	0.025821892	112	23,023	7,939
7. ANGUS WONG	@djanguswong	0.045673077	1	95	20,809
8. CYRUS CHOW	@cycycyrus	0.006328756	100	22,493	35,394
9. JJ ACUNA	@thewanderlister	0.007837854	129	16,547	16,331

Best Female Lifestyle Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. SUE CHANG	@suechangg	0.059966429	146	2,368,115	270,468
2. ELVA NI	@misselvani	0.01618362	260	1,954,558	464,482
3. MEGHAN CHIU	@meghanchiu	0.027486567	27	132,733	178,851
4. KA WAI	@kawaiiifong	0.010721175	38	65,502	160,710
5. JESSICA JANN	@jessjann	0.010619958	88	57,547	61,488
6. ANGEL CHU	@angelchu	0.011919389	98	73,298	62,671
7. YEN KUOK	@yenskiboo	0.026479267	104	141,897	51,512
8. LAIZA S	@laizas_	0.025747464	86	123,762	55,889
9. VERONICA LI	@vnikali	0.010838933	207	62,224	27,678
10. TONG LI	@sweettongli	0.023329551	171	119,531	29,962
11. FEI PING CHANG	@xoxofei	0.010032792	74	19,056	25,616

Best Male Fitness Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. ALAMFISH	@alamfish	0.011073559	102	56,840	50,300
2. PAUL WONG	@paulgoor	0.040662272	148	383,475	63,720
3. JERRY KEUNG	@3keung	0.010023944	340	84,051	24,641
4. JOHN CHAN	@jc_.1208	0.052220727	244	94,693	7,430
5. RICARDO LO	@ricardolo	0.031181333	115	34,326	95,579
6. EMIL CHEUNG	@emilcheungsports	0.031037299	231	26,403	3,673
7. AVIS CHAN	@avischan517	0.00537111	149	23,899	29,789
8. ALVIN GOH	@alvingoh	0.00699	77	17,940	33,762
9. ANY HAYNES	@ anthayneshk	0.023062	67	12,022	7,935

Best Female Fitness Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1.UTAH LEE	@utahlee	0.023006382	179	76,803	18,647
2. COFFEE LAM	@coffee89921	0.027562837	118	551,928	169,685
3. BECKY FOX	@_iseethesea	0.066926938	86	92,892	16,137
4. LAM LAM JESSIE	@lamlamjessie	0.019922189	167	99,203	29,816
5. LISA CHENG	@spider_lisa	0.010706885	195	36,434	17,372
6. NICKY INGE	@nickyingenn	0.083173	46	51,454	14,031
7. LINDSAY JANG	@lindsayjang	0.014063	84	58,700	50,488
8. MARGARET CHUNG	@yogachung	0.0184	48	15,412	17,609
9. EMI WONG	@stayfitandtravel	0.008601	109	53,408	58,362
10. VIVIENNE TANG	@viviennetang	0.025496	110	36,963	13,649
11. ROSEMARY VANDENBROUKE	@rosemary_vdb	0.010014	63	8,340	13,581

Best Travel Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. BEA ALBERO	@beaalbero	0.019827507	139	752,561	273,055
2. WHYY MA	@myy___________	0.033482679	101	84,578	24,998
3. SIUMING_HO	@siuming__ho	0.053045404	45	43,121	18,060
4. SAMANTHA WONG	@samishome	0.016159339	58	47,393	50,559
5. PATRIZIA NG	@patriziaaaaa	0.041918558	40	29,414	17,534
6. CINDY KO	@cindiddy	0.008244291	86	26,219	36,874
7. ALEXA BUI	@alexa.bui	0.021871686	155	25,634	7,544

Best F&B Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. MELISSA TSE	@supertastermel	0.03573127	63	104,186	20,200
2. MANDY LEE	@ladyandpups	0.020378488	95	183,788	94,904
3. JONATHAN & NATALIE	@natfoodiary_	0.01365769	159	207,911	95,697
4. MOANNA SHUM	@moannaxdessire	0.011338698	92	57,052	54,680
5. ELLIE FURUYA	@furellie	0.021248245	74	49,343	24,877
6. AMANDA R.	@allmyloveamanda	0.021248245	15	22,247	69,794
7. FOODSEARCHERS	@foodsearchers	0.010361556	189	231,774	118,322
8. ANGEL’S FOOD & TRAVEL	@thewanderingchopsticks	0.014402157	220	51,847	16,317
9. PHYLLIS NG	@hkfoodlover	0.009040101	129	97,711	83,738
10. KARIES LAM	@instafoodhunter	0.016087469	73	31,935	27,164
11. ROSE CHIU	@fatasslovesfood	0.013528	152	60,043	29,717

Best Beauty Award

user	instagram_account	engagement score	# of posts	# of likes	# of followers
1. PONY PONG	@ponypong	0.017108591	154	457,387	173,597
2. GIANN CHAN	@chan.tsz.ying	0.00880061	139	577,737	472,240
3. S S BELINDA. W	@bssw0725	0.020041337	46	133,830	145,150
4. TINA WONG	@tinawzq	0.047983815	186	1,155,894	129,502
5. AIKO NARISSARA YEUNG	@aikonari.art	0.014901099	198	279,500	94,691
6. SPOON CHAN	@khengchan_	0.052544589	156	545,590	66,553
7. MERRY SO	@merryso	0.020088185	148	192,952	64,864
8. BETHNI Y	@bethniy	0.024402147	239	274,871	47,127
9. BY (T)ASHA	@itsjustasha	0.035723	55	31,640	16,488

Best YouTube Award

user	instagram_account	engagement score	# of posts	# of views	# of followers
1. MELOLO	@imlmelo	0.059966429	6	236,8115	40,461
2. KAI W	@kaimanwong	0.061268831	23	156,324	110,921
3. HANA TAM	@hanatam	0.019052945	382	3,592,621	493,572
4. JENN LAM	@pumpkinjenn	0.043380978	127	957,894	173,855
5. ASHA	@ashaetc	0.056914	55	101,670	32,681
6. LEANNE FU	@leannefu.1027	0.034948	138	107,967	22,519
7. LAUREN ENGËL	@engelauren	0.01394	198	68,738	25,466

This article originally appeared in the August 2017 print issue of #legend magazine.