Kylie Cosmetics relaunches with clean and vegan formulas

After a sudden disappearance from social media, Kylie Cosmetics is back today with a total rebranding into a clean beauty company: everything is now vegan and cruelty-free. Along with that, the brand has pledged to not use animal oils, parabens or gluten, and they maintain a list of over 1,600 other ingredients that are banned from being used in products. With its long-awaited return, the brand brings with it newly formulated products that have just been released and some are already sold out!

Fear not Lip Kit lovers, the original best-selling product of Kylie Cosmetics is here to stay, just with a new lightweight, smudge resistant, long-wear formula. When they were first released, the original Lip Kits became instant cult faves thanks to Kylie Jenner’s recognisable pout. As for the shades, they have stayed the same as before the rebranding. Try out Kylie’s favourite shades, Candy K and Boss, in the new formula.

Of course, it’s not all lip products. The brand has also redone their face products – blush, bronzers and highlighters, now all in the new formula. Noticeably absent from the new launch is the Skin Concealer. Perhaps Kylie is saving her base products for a bigger launch further down the line, we’ll definitely be keeping an eye out for them. 

With the revamp also comes a new product – gel eyeliner pencils. Available in matte and shimmery finishes, Kylie Cosmetics promises an ultra-creamy formula that glides on for easy application. On top of that, the eyeliners are supposed to be waterproof, smudge-resistant and long-wearing, so don’t worry about looking like a raccoon at the end of a long day. The new eyeliner comes in 15 shades, including a cobalt blue and olive green.

To create the illusion of big, doll-like eyes, we recommend using the Matte Nude Gel Eyeliner Pencil. Swipe it across your waterline to look more awake at any time of the day. 

In honour of the new launch, Kylie Cosmetics has curated a Live Event Bundle that will only be available for a limited time. In the bundle are 2 high glosses, a lip kit, a blush, a highlighter, a liquid eyeliner, and a pencil sharpener. For an in-depth look into the brand, check out Kylie’s three-part series Inside Kylie Cosmetics on YouTube.

See also: 10 homegrown Hong Kong beauty brands