Karl Lagerfeld Officially Launches New Hotel and Hospitality Brand

?Jetsetting fashionistas take note: Karl Lagerfeld is officially launching his own hotel brand.

After high fashion, short films and editorial magazine spreads, the creative director of Chanel and Fendi is making a grand but perhaps predictable leap into the hotel industry with an international hospitality brand that will bear his name. Karl Lagerfeld Hotels & Resorts will include hotels, residential properties, restaurants and private clubs. The venture into hotels is in partnership with Brandmark Collective BV.

The move comes as little surprise given Lagerfeld’s lengthy list of design collaborations with luxury hotels.

One of the most hotly anticipated hotel openings of 2017, for instance, is the Karl Lagerfeld Hotel in Macau, which he has designed in its entirety. Part of Lisboa Palace, the Karl Lagerfeld Hotel will be comprised of 270 guestrooms and suites. The palatial resort will also house a wing designed by another iconic fashion label, Versace, with the Palazzo Versace Macau.

All told, the destination resort will house 2,000 hotel rooms, Michelin-starred restaurants, a retail mall, wedding pavilion and multi-purpose theatre. The resort will also feature 700 gaming tables and 1,200 slot machines.

Lagerfeld has also been tapped to lend his impeccable taste and vision to design luxury suites and hotel interiors around the world. At the recently reopened Ritz Paris, Lagerfeld designed the Coco Chanel suite, paying homage to one of the hotel’s most famous residents with Asian lacquer, gilded mirrors and the simple pairing of black and white.

Other hotel design collaborations include the Sofitel So Singapore and the Patrick Hellmann Schlosshotel in Berlin.