Jaeger-LeCoultre Celebrates 85th Anniversary of Reverso at Shanghai Film Festival
Jun 15, 2016
What: Jaeger-LeCoultre Shanghai Film Festival Grand Charity Dinner
When: June 11, 2016
Where: Waitanyuan, Shanghai
In celebration of its partnership with the 2016 Shanghai International Film Festival and the 85th anniversary of its Reverso collection, Jaeger-LeCoultre hosted a grand charity dinner to welcome its guests, including brand ambassador Zhao Wei, British actor Ian McKellen, Jing Boran and Jennifer Tse.
The 1930s-themed celebration marks the sixth year Jaeger-LeCoultre has worked in collaboration with the film festival in Shanghai, where the brand operates a charity programme dedicated to the restoration of classic Chinese films.
During the night, an auction also took place to further fund the restoration programme. The auction, consisting of only one lot, was a special Reverso One Duetto Moon that features the engraved signature of Zhao, which sold for 330,000 yuan (HK$390,210).
