Instant Beauty: Instagram Beauty Filter Photo Shoot

What’s better than instant gratification? Instant make-up, of course. With more beauty brands creating virtual make-up filters on Instagram, no longer do we need to spend hours and hours in front of the mirror applying makeup meticulously for a selfie when the same effect can be achieved in seconds? This is an exploration of the relationship between instant beauty looks and applying make-up the old fashioned way. It’s the battle of filter versus brush.

But with the power of instant beautification, comes the temptation of overindulging and the risk of losing your personality in the process. We also seek to experiment with the over-processing of beautification apps and how, over time, the subject deteriorates into blank space.

Jessica Wong (@jessicawong_wt) using Dior Makeup (@diormakeup)

Try out the filter here: https://www.instagram.com/diormakeup

Angela Chan (@angelamiuz) using Smashbox Cosmetics (@smashboxcosmetics)

Try out the filter here: https://www.instagram.com/smashboxcosmetics

Karina Ha (@hakarinian) using Gucci Beauty (@guccibeauty)

Try out the filter here: https://www.instagram.com/guccibeauty

Minnie Wong (@wysminnie) using NARS cosmetics (@narsissist)

Try out the filter here: https://www.instagram.com/narsissist/?hl=en

Grace Wong (@graceewong) using Burberry Beauty (@burberrybeauty)

Try out the filter here: https://www.instagram.com/burberrybeauty/?hl=en

Shere Au (@beneaththemeadow) using KIKO Milano (@kikomilano)

Try out the filter here: https://www.instagram.com/kikomilano