Jessie Li

Jessie Li, known as 4EVAJESSIE, is a former banker who has transitioned into a travel, beauty, and lifestyle influencer. In addition to her entrepreneurial pursuits, she is also a DJ. As the co-founder of Change Global Media, she focuses on coaching and mentoring female entrepreneurs. Furthermore, she co-founded Relief X, an AI wellness platform. Li’s impeccable fashion and makeup aesthetics have attracted a substantial following. Beyond fashion and beauty, she is a passionate advocate for mental health, utilising her platform to raise awareness. Her diverse interests have solidified her status as a prominent figure in Hong Kong’s fashion, beauty, and DJ scenes.

What is something your followers might not know about you?

Many of my followers are aware that I have diverse roles and responsibilities throughout the day, but not all of them may know the full extent of my different professional and personal pursuits. In addition to being an influencer and an entrepreneur in biotech and AI medical technology, I am also a DJ, philanthropist, and day trader in the crypto markets.

If you were a brand, what would be your motto?

“We rise by lifting others 💪🏻”

What did you want to be when you were younger?

I’ve always wanted to become a banker as a kid. However, after spending a decade working in that field, I realized it was not truly where my passion lies. So I made the decision to leave that career path and instead create my own dream jobs, building my career around the things I’m most passionate about.

What has been your favorite memory this year?

Participating in a women’s retreat with Banyan Tree in Ubud Bali was one of my favorite experiences this year. During the retreat, we immersed ourselves in nature and engaged in reflective exercises to review our pasts, reflect our present moment, and set goals for the future. The most amazing part was connecting with the other like-minded women in the group, sharing our inspirations to empower each other, and forming lasting friendships.

What/who inspires you?

I find inspiration from a variety of sources, both personal and professional. In my entrepreneurial pursuits in biotech and AI medical technology, I’m constantly motivated by the potential to create innovative solutions that can improve people’s lives. Seeing the impact our products and services can have on patients and their families is incredibly fulfilling and reminds me of the importance of the work we’re doing.

On a more personal level, I’m greatly inspired by the strong, resilient women in my life. During that women’s retreat in Bali, I was struck by the openness and vulnerability of the other participants as we shared our stories and supported one another. Witnessing that level of courage and authenticity was profoundly moving, and it reminded me of the power of community and the transformative effect of lifting each other up.