HKBAC attracts high-profile travellers with JetLink Service

In a bold move to revitalise its economy and reclaim its status as a global business hub, Hong Kong is leveraging its world-class airport infrastructure to attract high-profile travellers and investors. At the forefront of this initiative is the Hong Kong Business Aviation Centre (HKBAC), which has recently unveiled its groundbreaking JetLink service. Hill Choi Lee finds out more

JetLink, introduced in 2024, represents a significant leap forward in streamlining private aviation and commercial flight connections. The service’s standout feature is its ability to facilitate seamless “wing-to-wing” transfers between commercial and private flights, eliminating the need for passengers to navigate through multiple security checkpoints and immigration procedures.

This innovation addresses a crucial pain point for international travellers, particularly those on complex itineraries. For instance, a business traveller unable to secure a direct first-class flight from Beijing to London can now fly privately to Hong Kong and seamlessly connect to a commercial flight, all without leaving the airport’s secure areas.

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The implications of this service extend far beyond mere convenience. By reducing transfer times from over an hour to mere minutes, JetLink offers significant time savings to its clientele – a demographic that often values time as the ultimate luxury. Moreover, the enhanced privacy and security afforded by this service are likely to appeal to high-profile individuals, including business leaders and celebrities.

HKBAC’s initiative aligns with broader efforts to reinvigorate Hong Kong’s economy following years of stringent pandemic measures that led to economic migration from the region. The city’s government has committed to attracting investment and enticing business owners and tourists back, recognising that the travel experience plays a crucial role in this endeavour.

Sarah Keates, founder of WOI, a PR agency specialising in private jet travel and tourism said, “Travel has always been about experiences and this now extends to airports. Hong Kong wants to attract business and leisure travellers and to do so, it must provide immersive, incredible experiences”.

The introduction of JetLink coincides with significant expansions at Hong Kong International Airport, including the launch of a third runway and HKBAC’s new facility featuring an iconic all-weather canopy. These developments underscore a renewed optimism for Hong Kong’s future and a commitment to enhancing its aviation capabilities.

While the immediate benefits of JetLink are clear for its users, the service’s potential impact on Hong Kong’s broader economic recovery should not be underestimated. By positioning Hong Kong as a hub for seamless global connectivity, HKBAC is contributing to the city’s efforts to attract international talent and investment.

As Hong Kong seeks to reclaim its position on the global stage, initiatives like JetLink serve as tangible examples of the city’s innovative spirit and determination to adapt to changing travel demands. Whether this will be enough to bring Hong Kong back to its heyday remains to be seen, but it certainly marks a significant step in that direction.

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