A nod to the auspicious season with these casual Chinese New Year looks from brands including Japanese denim powerhouse Evisu, luxury fashion maison Prada and more
Evisu japanese brocade
Spice up your denim collection with premium Japanese denim brand Evisu’s Year of the Tiger limited-edition capsule collection. Produced in limited qualities, each jacket and jean piece is uniquely numbered with a gold leather patch and rendered in exquisite Japanese brocade embroidery and Japanese tattoo-inspired shading.
Featuring Evisu’s classic Daicock motif and washed in shades of red, orange, yellow, white and gold – traditionally a symbol of fortune and affluence – the majestic beast is brought to life as it stands against a waterfall of gold coins and ingots, welcoming a promising and fruitful year ahead.
Moschino x Kellogg’s hungry for more
It’s a collaboration that no one knew we needed: Moschino X Kellogg’s. This Chinese New Year capsule collection curated by creative director Jeremy Scott features the beloved mascot in a series of hoodies, tees, sweatpants and accessories. Embrace the Year of the Tiger spirit in a bold blue colourway with a statement print or opt for a sleek look in white and a toned-down worded print.
If the vibrant mascot may be too much for you, jazz up your CNY look with the cereal box clutch crafted in calfskin. Or with a graphic baseball cap and silk scarf for that pop of colour and character on an otherwise simple look.
Emporio Armani cosy and stylish
Upgrade your wardrobe this holiday with Emporio Armani’s Chinese New Year collection in shades of black, white and red. Decorated with an oversized tiger embroidery detail or the classic EA eagle embroidery spruced with the tiger print. These basic pieces include tees, sweaters, joggers, jeans and jackets, will keep you cosy and stylish.
Also see: How to prep for the Chinese New Year in style
Onitsuka Tiger geometrics
Presented through a short film titled “MILAN-TOKYO” directed by Hideto Hotta, creative director Andrea Pompilo’s Spring Summer 2022 collection for Japanese brand Onitsuka Tiger. The film pays homage to the Year of the Tiger with the feline print. Featuring a variety of items finished with geometric vertical lines and contrasting borders, this collection will surely be a conversation starter.
Prada action
Prada celebrates the Chinese New Year with ‘Action in the Year of the Tiger’, a combined campaign and project dedicated to safeguarding the legendary animal on the brink of extinction. Starring actor and singer, Li Yifeng, and actress, Chun Xia. The images and video depict the two famous faces in an evocative red space. The wearables feature in red, white and black with floral and geometric prints.
The initiative is also an invitation to talented under-30s at art schools. It encourages promising art students to produce their own interpretation of the tiger. All works will be judged by a special jury including renowned artists Lie Ye, Lu Yang and Goshka Macuga. Selected works will be used in a special project throughout 2022. Donations will also be made to the “Walking with Tiger and Leopard” programme of the China Green Foundation for the conservation of endangered Amur tigers.
Palm Angels brings in the heat
Luxury streetwear Palm Angels introduces Heat Signals to amplify the warmth of the Lunar New Year holidays. The collection reimagines some of their iconic pieces including tracksuits, jackets, sweatshirts, tees and accessories in an updated red colour palette and brand-new graphics.
In this special collection, Palm Angels is introduces an expanded female offering on a black suede tote, red leather square crossbody bag, and red leather heeled sandals all adorned with a gold palm tree.
Strut it like Dr. Martens
In celebration of the new year, Dr. Martens has reworked their iconic 1460 boots and 1461 shoes with tigerstripe camo-inspired uppers and hidden botanical and tiger motifs, enhanced with laser etching and flocking details.
Embellished with a faux gold tiger tooth lace charm, gold eyelets and a red sockliner, and finished with the house’s classic yellow wilt stitching, these wearers are the perfect choice for those looking to pay a more discreet homage to the new year.