Maisons Back Social Media for Men's Fashion Week

Not everyone has the privilege to attend fashion week, but increasingly, fashion labels are incorporating social media into their shows, broadcasting them instantly across their online platforms. 

Model Hari Nef took over Gucci’s Snapchat during Milan Men’s Fashion Week, taking us behind the scenes of all the comings and goings before Gucci’s autumn/winter 2016 men’s collection runway. 

Nef later walked the runway in a head-to-toe red ensemble comprising of a rounded hat, glasses, an oversized cape, tailored trousers and heeled loafers.

Dolce & Gabbana opted to document its runway with the use of iPads, held up by several of their male models as they made their way down the cowboy-themed catwalk. The videos were broadcasted on screens at the show, and later turned into short snippets that were posted on social media. 

This is not the first time Dolce & Gabbana has capitalized on social media during their fashion shows. Models in their women’s spring 2016 collection took selfies and videos on the runway, which were later shared on the label’s social media channels. 

In a move to put their show on the social media timeline of young fans, Calvin Klein invited Vine star Cameron Dallas to its front row. Dallas made a name for himself creating funny short video clips on Vine, which has been looped for over 2.5 billion times. With over 9.5 million Instagram followers, the internet personality’s presence at the show brought thousands of adoring fans to the streets right outside the venue, who no doubt caught up with the show live through Dallas’ Snapchat and Twitter accounts.