Originating as a social media movement to raise awareness for femicide in Turkey, the #ChallengeAccepted social media challenge has morphed into a larger movement for #womenempoweringwomen – with more than five million posts (and counting).
The rules are simple: once tagged, you must post a black and white photo of yourself onto your Instagram feed and tag up to 20 other women (friends, family, colleagues, etc.) to pass on the “challenge.”
As you might’ve noticed, everyone and their grandma seems to have jumped on the trend – with international and local Hong Kong influencers and celebrities leading the way with some of the strongest and most powerful black and white posts. Here are some of our favourites, including several from our former #legend cover stars: