Coach taps Jennifer Lopez, Michael B. Jordan for new fall 2021 campaign

Is there any stopping Jennifer Lopez? Having just celebrated her 52^nd birthday on the weekend, the Jenny from the Block singer confirmed on Instagram news she’s rekindled her early-2000s romance with former flame, Ben Affleck, for a bit of much needed ‘Bennifer 2.0’ in 2021.

Not forgetting the iconic U.S. singer, actor and entrepreneur continues to ride an ever-growing wave of success in her professional life too, with the news that Jennifer Lopez is making her return as the campaign face for Coach.

The New York-based luxury leather goods maker has unveiled its freshly shot ‘With Friends’ campaign for fall 2021. And J.Lo is front and centre, joined by American actor, Michael B. Jordan, basketball star Jeremy Lin and model Köki, all current brand ambassadors for Coach.

Photographed by Renell Medrano and styled by Olivier Rizzo, the squad are shot across several locations in key cities around the globe, which “spotlights the moments of unexpected joy that are only possible when friends and communities come together,” Coach explained.

That looks like outdoor get-togethers and block parties with real communities coming together, including Miami jump-rope team The Hurricane Jumpers, Afro-Cuban jazz band Miguel Cruz and Sugarcane and Tokyo-based band Gliiico. Close friends from Jeremy Lin’s college, Kheaton Scott and Nathan Liu, also make a cameo appearance in the campaign, in addition to students from Dream It Real, Coach’s initiative focused on helping break cycles of inequality by empowering the next generation to reach their full potential through higher education. 

“When you’re with friends, possibilities are endless,” said Lopez. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”

Designed by Coach creative director Stuart Vevers, the fall 2021 collection campaign includes the house’s new Tate and Soft Tabby bags, as well as its new Hitch Backpack and the reintroduction of the iconic bag model, Rogue. The fall collection also includes those coveted shearling coats and leather jackets made in collaboration with the heritage American outerwear brand, Schott.  

“The fall collection is inspired by our present and our future––by what we’ve learned and where we are going,” said Vevers. “It’s a story about friendship and the way our loved ones inspire, support and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic and tactile, it celebrates the sense of possibility and joy found in connection.” 

The Coach fall 2021 collection is available to shop online and in-store at Coach globally.

See also: Sephora launches exclusive makeup collection with Coach