Chopard concept store opens at IFC mall
Apr 08, 2024
Chopard opens its latest boutique at the IFC mall steeped in Hong Kong cultural flavours
The maison’s new retail space has moved from its previous location within the mall to Shop 2036 and occupies a floor space of 1,098 square feet. The façade is quintessential Chopard, with a sophisticated natural stone arch that elegantly frames the doorway and show windows.
Inside, the wall panels are important in giving the space a homely yet stately atmosphere, and for this latest iteration, Karl-Friedrich Scheufele, the co-president himself, has chosen a noble greenish palette to dress the walls in a sign of spring and rejuvenation.
The colour was selected as a symbol of wealth, regeneration, fertility, health and harmony – traditional, auspicious Chinese blessings. Green is also a particularly lucky colour in Chinese culture, wherein it corresponds with the wood element in the Chinese Five Elements Theory and represents cleanliness and purity, as well as organic eco-friendliness.
Within the contemporary elegance of the Chopard boutique at the IFC mall, the showcases have been re-envisioned with a softer, more inviting design. Neutral tones and golden accents complement the fine craftsmanship of the treasures they house. These displays are not merely for viewing but are interspersed with cultural artefacts and collectibles, adding depth and narrative to each collection. These curated elements reflect Chopard’s global reach and the diversity of its clientele, creating an immersive experience that captivates and adds a distinctive charm to the boutique’s atmosphere.
Upon stepping into the boutique, the resplendence of Chopard’s newly minted sanctuary immediately unfolds. At its heart lies the grand, oval counter – an elegant showcase for Chopard’s iconic creations – from Happy Hearts and Happy sports collections to Happy Diamonds jewels, the minimalist Ice Cube and Bridal collections taking pride of place. Watch-lovers will also be delighted to find Chopard’s dynamic Mille Miglia and Alpine Eagle sports timepieces alongside the LUC horological collection.
A cosy Lounge also allows clients to view their selected pieces in comfort and exclusivity. The area is furnished with plush seating, standing out in an equally plush burgundy colour-scape that, while pleasingly contrary in scheme, is consistent with the prestigious appointments of the rest of the boutique. The room is bathed in sunlight, bringing it closer to nature to reminisce a bewitching little garden within the boutique to enjoy a lovely day with Chopard’s alluring creations.
