Watch: Chloé's SS21 eyewear campaign directed by Mario Sorrenti
Apr 01, 2021
Fashion photographer Mario Sorrenti has captured the new Chloé eyewear campaign for Summer 2021 with the concept of “See with Optimism.” Uplifting and inspirational, the campaign unites all women in a shared vision of strength and freedom.
In a series of portraits, a short film set in New York, and exclusive behind-the-scenes images, Chloe’s signature Gemma sunglasses from the SS21 runway shows are featured prominently. Sorrenti lends his distinct use of colour and light to an intimate narrative in which Chloé’s fluid forms and delicate shades are imbued with modern femininity, elegance and grace.
The butterfly-shaped Gemma sunglasses feature a soft geometric frame crafted from lightweight metal, which are embellished with a stained-glass effect and glowing accents of colour.
Chloé believes that the beauty of contemporary women comes naturally. There is an air of ease and effortlessness that makes them walk with confidence, and the Chloé eyewear collection for SS21 captures this perfectly.
See the Chloé SS21 eyewear campaign below:
