Chanel: A new generation carries on the J12 legacy
Jul 20, 2023
The Chanel J12 brings timeless craftsmanship back to the forefront, enticing a new generation of trailblazers into its orbit
The Chanel’s J12 watch continues this year once again the collectible’s elegance and sophisticated craftsmanship. Inspired by the ocean and imbued with its nautical aesthetics, the watch appeals to both men and women in its latest limited edition. This is made clear with some of Hong Kong’s newest generation of wavemakers, whether in sports or fashion.
Hong Kong-born fencing Olympian Nicholas Choi has competed in several international competitions. Precision is tantamount to success or failure in his career – a feat that the man and the watch certainly have in common. As he lounges on a yacht for the Chanel J12 campaign, Choi remains sharp wearing the J12 Calibre 12.1 38mm in white and 38mm Mademoiselle J12 La Pausa watch in black.
Also see: Watches and Wonders 2023: Chanel takes it to the cosmos
The Mademoiselle J12 La Pausa watch comes in a highly resistant black ceramic and steel case, encrusted with sapphire crystal on its caseback with a “Limited Edition” mention, and is water resistant up to 200 meters. This exquisite timepiece also comes in white, with a steel and white-varnished sapphire crystal unidirectional rotating bezel.
This latest interpretation draws inspiration from a photograph of Mademoiselle Chanel taken during her vacation at La Pausa, her villa located in the south of France. The silhouette of Mademoiselle Chanel clad in a Breton jersey and button-front pants, is featured in this new design.
Unsurprising, the J12 is a lifestyle statement also beloved by Fiona McLeish. With her prominence in the Hong Kong fashion scene, McLeish seeks nothing short of excellence and stylistic revelation – for which the J12 is known for. Against the emerald-green waters, McLeish rocks the J12 timepieces proving it is perfect as a fashion piece as well as for a whole travelling season of summer holiday.
Hilary Fan also features as part of Chanel’s campaign with her youthful demeanour that complements the J12’s permanence. Her effortless style and vibrant personality bring out the carefree playfulness of the J12. Fan is styled to go all the nautical miles with her sailor-chic ensemble of which the J12 timepiece is the crowning jewel.
For Chanel fans, this J12 is an affirmation of the timeless sophistication in life where hard work, determination and an eye for style are always part of its pendulum.
Also see: Chanel: Scents of adventure
