Calvin Klein Announces Star-Studded Fall 2016 Campaign
Jul 11, 2016
Following the Spring/Summer #mycalvins campaign, Calvin Klein’s Fall 2016 campaign boasts a whole host of cultural icons ranging from R&B titan Frank Ocean to supermodel Kate Moss to Champions League-winner James Rodriguez.
The campaign focuses on authentic, personal storytelling and is realised through a plethora of digital content to create an intimate audiovisual experience. Featuring videos of interviews, behind-the-scenes and performances with the cast, the campaign draws an emotional narrative that allows viewers to identify with the icons. Click through our gallery for more images.
Many say music taste reflects personality and Calvin Klein continues this by partnering with streaming giants Spotify, offering playlists curated by select talents, allowing listeners to engage with the cast. Alongside the talents’ playlist, Calvin Klein will release a custom Spotify playlist generator where the user can choose a verb from the list to generate their own playlist. ck.com
