Ways to Support Breast Cancer Awareness Month

October is Breast Cancer Awareness month, so we’ve compiled five different ways to show you care in Hong Kong. The past 20 years have seen amazing strides in breast cancer research, a direct result of campaigns like these, but there are still improvements to be made. Every two minutes a woman is diagnosed with breast cancer. That means every two minutes, a family is shattered, and a life is changed forever. It’s the second leading cause of cancer death among women, and the most commonly diagnosed cancer in women. It’s time to end it now, and we can do it by helping the brands that help the research.  

Gin for a Cause

Pinkster Gin has finally arrived in Hong Kong. Created in rural Cambridge and with a total of eight botanicals, the gin holds a delicate flavour that appeals to recent converts and seasoned gin drinkers alike. Pink in colour, it’s obviously the perfect product to show your support. You can enjoy it two ways: as part of the stunning Mao 麻央 cocktail at Duddell’s, HK$10 from each drink sold supports Hong Kong Cancer Fund’s Pink Revolution or purchase the bottle exclusively through Crafted852, they donate HK$50 from each bottle sold to charity. Bonus: they’ve got a great selection of other pink products, like gin jam and boozy berries, perfect for a DIY cocktail station at home.

Level 3 Shanghai Tang Mansion, 1 Duddell St, Central 2525 9191, duddells.co 

Lingerie that Truly Supports

The annual Stella McCartney Breast Cancer Awareness Campaign is back, with a little help from Alicia Keys, the child of a breast cancer survivor. This year’s campaign highlights the inequalities in access to early detection programs and awareness. Statistics have shown that African American women have a 42% higher chance of cancer mortality from Breast Cancer than Caucasian women. To raise awareness, McCartney has designed the sexy and romantic Ophelia Whistling lingerie set in soft, poppy pink.  

Stella McCartney, Shop 1-15, Sogo, 555 Hennessy Road, Causeway Bay, 2772 2543, stellamccartney.com

Riding a High Horse

Ralph Lauren has been a supporter of breast cancer research for over 30 years, after his close friend Nina Hyde was diagnosed. The Pink Pony Campaign is his worldwide initiative to raise funds to support screening, early diagnosis, treatment, education and more. Each time you buy from the Pink Pony collection, 25% of proceeds go directly towards that vital research. This year’s Pink Pony capsule selection includes women’s Polo active and athleisure apparel available in select Ralph Lauren stores. 

Women’s Polo Ralph Lauren, SOGO Causeway Bay, 2/F, 555 Hennessy Road 2836 5698, ralphlauren.asia  

Smoky Eyes, Clear Heart

You can look good and do good at the same time with this adorable collection. It includes everything you need for the most glamorous eyes, including an eye-shadow palette featuring eight of Pure Colour Envy’s top shades, full-size Knockout Mascara, eye-shadow brush, and a mini Double Wear Eye Pencil. Everything is tied together in a stylish and pretty Pink Ribbon themed canvas makeup bag, so it makes a great gift too. All proceeds are donated to the Hong Kong Breast Cancer Foundation and the Hong Kong Hereditary Breast Cancer Family Registry.  

Estée Lauder, Lane Crawford, 1 Matheson Street, Times Square, Causeway Bay 2119 2288, esteelauder.com.hk  

Masked Crusaders

Use the ultra-rich, hydrating overnight mask twice a week for a deep moisturising and replenishing glow – your dry skin will thank you. For every purchase made of this limited-edition mask, a portion of the profits will be donated to the Hong Kong Hereditary Breast Cancer Family Registry. 

Origins, Level 1 Shop 1025B International Finance Center (IFC), 8 Finance St, Central 3188 1826, origins.hk