Beyoncé’s Flex Park dives into orange for new Ivy Park x Adidas collection
Jul 26, 2021
No one has ever accused Beyoncé of boring her audience. So, it’s no surprise that the latest instalment in the American popstar’s athleisure line Ivy Park is just as electrifying as her concerts. Beyoncé brings her A-game with vibrant orange hues and size-inclusive swimwear in the new Flex Park capsule collection, which just launched over the weekend (July 23).
After dropping a teaser video last month with glimpses of an 80s-inspired workout shoot, Ivy Park has finally released the full collection this week on adidas.com and in select stores across the globe. The collection marks the fourth team-up between the singer and sportswear company, as well as the first summer swimwear line to come out of the partnership.
Going off the line’s slogan “How do you flex?” each piece from Flex Park is decked out in the same solar-orange shade accented by the iconic Adidas white stripes, creating a sporty-chic look. The collection includes a plethora of women’s swimsuit tops, bottoms, and one-pieces, perfect for mixing and matching high waist bikini bottoms and sexy strappy wraps for every swimmer.
Throw a cover-up over the ensemble, though the mesh material does little to actually cover anything. Instead the openwork embraces the casual feel of the line, adding a fashion-model finish that flaunts the details of the bikini beneath.
Men can also rock Queen Bey’s summer color, as her husband Jay-Z demonstrated modelling for the campaign in a button-up polo and swim trunks from the men’s collection. And everyone is excited to wear Ivy Park’s first ever unisex slides, as well as bucket hats, towels, and totes for lounging in all your florescent glory.
Available in sizes ranging from XS to XL and 1X to 4X, it is clear that plus-size shapes were on the forefront of the designer’s minds, the boning and inseams a love letter to each wearer’s curves and angles.
Shop now at adidas.com
