Alicia Vikander Does the Twist in New Louis Vuitton Campaign
Mar 21, 2016
Academy Award-winning actress Alicia Vikander shot her latest video campaign with Louis Vuitton, modelling the brand’s latest Twist bag in the spring/summer 2016 collection.
The print and video campaign, shot by Gordon von Steiner and Patrick Demarchelier, shows Vikander, a former ballet dancer, grooving to Chubby Checker’s “The Twist” with the Louis Vuitton clutch bag around her neck.
Nicolas Ghesquière first launched the Twist bag for the Cruise 2015 collection after immersing himself in the archives of the maison to reinvent “new classics”. Inspired by the Trapèze clutch Louis Vuitton first introduced in 1988, the Twist bag is more modern, while retaining the same interlaced letters “L” and “V” that twists to align and unlock the clutch.
This latest campaign is not Vikander’s first with Louis Vuitton. Late last year, the Swedish actress and the brand’s favourite muse modelled the Cruise 2016 collection alongside actress Michelle Williams. The campaign was shot by Demarchelier in the middle of a desert.
Watch Alicia Vikander get twisty:
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