A space dedicated to customising your Panerai

Choices, choices, choices.

If you own a Panerai watch, or plan to get one, we have some cool news for you: now you can pick and choose the strap, bracelet and buckle of your liking.

Just last week, Panerai officially opened its first ever Watch Accessories Room and yes, it’s right here in Hong Kong. The brand dedicated an entire floor at its 202-square-metre Canton Road flagship boutique in Kowloon for this accessories room, designed to provide its clients with a unique and interactive shopping experience.

Spoilt for choice, the room offers up to 670 of straps and bracelets, a full range of buckles and an interactive strap display. Here, clients can mix and match their watches with countless accessory options, allowing one to better envision the watch of their dreams.

The space is lavishly decorated featuring oak and burnished brass interiors, and at the centre is a decorative torpedo display case to highlight the brand’s deep and historic connections with the sea and the Italian Navy.

Ready to give your Panerai an update? Plan your trip to this amazing space now.