A beautiful wedding day is the culmination of many meaningful and significant decisions, from choosing the right partner to selecting jewellery for the momentous occasion. To honour this important day, GRAFF’s #FallInLoveWithGRAFF bridal campaign pays tribute to a lifetime of affection with the finest diamonds, which are an iconic symbol of love and commitment.
Since 1960, GRAFF has become synonymous with exquisite bridal jewellery, including timeless wedding bands and engagement rings, each set with diamonds handpicked by a member of the GRAFF family. Handcrafted by experienced artisans in GRAFF’s London workshop, these elegant and modern jewels bring a classic and feminine touch, with a stately British flair, to any bridal look.
In the #FallInLoveWithGRAFF campaign, the House showcases a scintillating collection of seven exclusive engagement ring settings, each inspired by the legendary diamonds selected through the House and its founder Mr Laurence Graff OBE’s passion for diamonds.
These seven settings include the Promise, Flame, Icon, Constellation, Paragon, Legacy and Laurence Graff Signature setting, each of which pays homage to history-making diamonds.
The Promise Setting honours the 603 carat Lesotho Promise rough diamond, and is available in a variety of classic or contemporary diamond cuts. The extraordinary beauty of a central solitaire diamond is lovingly embraced by side stones.
The Flame Setting symbolises the spectacular fire captured within the Flame diamond, a 100-carat pear-shape. The design features a vibrant diamond pavé band noted for its unparalleled brilliance and scintillation.
The Icon setting is named after the famous Icon diamond, a 90.97 carat D Flawless round brilliant diamond, the design can be distinguished by a halo of gleaming pavé stones encircling a single, spectacular diamond.
The Laurence Graff Signature setting features a faceted band that reflects the different facets of a brilliant cut diamond, perfect for commemorating further celebrations within love stories that last a lifetime.
Brides can rest assured every distinctive engagement setting embodies GRAFF’s signature stone-led craftsmanship, where every ring is designed to cradle the diamond’s unique silhouette allowing for the maximum amount of light to reflect and amplify its natural brilliance. Synonymous with the beauty of a deep, fruitful union, GRAFF’s craftsmen spend many years honing their ability to enhance and complement the innate beauty of a stone the GRAFF way. The selection of spectacular diamonds is matched by equally masterful settings.
For life’s important milestones, from birthdays to proposals, GRAFF introduces its Spiral collection, an enchanting design and landmark achievement in diamond craftsmanship. The collection features a selection of rings, pendants and earrings beset with round brilliant diamonds at their heart, framed within the Spiral design. The swirling silhouette is hypnotically set with scintillating pavé diamonds, signifying eternal love and endless celebration.