It pays to be single, no… really. Guanggun Jie or “Singles’ Day” is a Chinese holiday celebrated amongst the younger generations that encourages pride in being single. It’s slated for Sunday November 11th, 11/11, as the number “1” resembles an individual. Aside from the social pathos the holiday pushes, it’s also one of the highest grossing shopping days in the world. Black Friday and Cyber Monday are cute and all, but Alibaba shoppers alone generated over US$25 billion last year during the 24 hour period, let alone accounting for the entire country both online and offline. But don’t be fooled, the online race during this period can get more aggressive than other commercial holidays, with sale items selling out faster than Kylie’s first lip kits. So if you want to get with the program, we suggest you hand pick your cart before Sunday to lock down your purchases once the clock strikes midnight. With that being said, we’ve got your back, here are some of our favourite promotions to check out and prepare for this Sunday.
My personal favourite online shopping platform, MatchesFashion stocks a multitude of leading global designer brands. If there’s anything you’ve been eyeing for a while, now’s a good time for some instant gratification.