Stella McCartney’s new advertising campaign for the brand’s latest POP fragrance, features four starry muses: musician Grimes (aka Claire Boucher), actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones (daughter of music producer Quincy Jones and actress Nastassja Kinski), and performing artist Lola Leon (Madonna’s daughter). Individually dynamic, but stronger together, these girls represent today’s new generation of powerful women, and a liberated approach to beauty, according to the brand.
As does Pop Bluebell, the new splash. With Bluebell, the generation of pioneering young women McCartney celebrated in the original POP – released last year with tuberose and sandalwood composition – take their journey deeper and darker in a more reflective mood. They are wiser and hence drawn to this potion with a deeper purpose: embracing sustainability, individuality, and a new kind of beauty. The bluebell is a “bright, delicate and dewy flower, and brings updated balance, depth and personality to POP,” says McCartney.
Legendary photographer Glen Luchford shot the millennial and Gen-Z creative muses in the Californian desert. Says McCartney: “As human beings, we’re always changing, and POP is evolving with its wearers. I really love these girls – their spirit, their independence – and wanted to follow them on the next stage of their adventures. In POP Bluebell they’ve lived life and learnt, and become only more beautiful in the process.”
As with all McCartney products, sustainability and respect for raw materials are foregrounded. This scent is created using bio-mimicry, the brand says, in which the flower’s distinctive scent is captured without any damage to the plant, or its existence in its natural state.
We use cookies to enhance and personalize your experience, and to analyze traffic on our website. For more information, see our Cookie Policy. ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.