While COVID-19 may have caused a surge in online shopping, the luxury market is constantly reinventing and innovating the in-store experience to remain relevant. One example is BELOWGROUND, Hongkong Land’s latest experience-led retail initiative, combining luxury, fashion, culture, and art in a 6,000 square-foot space.
With a mission to “break the boundaries of contemporary retail”, this new concept at the basement of Landmark Atrium features a rotating curation of brands that will entice any fashion lover. From streetwear, eyewear, watches and gadgets to shoes, furniture, plus art and antiques, here are a few of the brands and stores in the inaugural mix to check out:
你好 / Hello sacai
Shop exclusive items from sacai’s Holiday Capsule Collection and collaborations – all re-imagined by designer Chitose Abe. Expect to see brands like Nike, Fragment Design, Canada Goose, A.P.C., Astier de Villatte, CASETiFY, TOMO KOIZUMI, and more.
For art lovers, Parisian art gallery Galerie Perrotin presents a selection of books, objects, and editions from world-renowned artists such as Takashi Murakami, JR, Barry McGee, Eddie Martinez, Izumi Kato, and Madsaki in their first-ever Perrotin Store.
HYBP/FRGMT – STATIONERIES
Expect the unexpected as Hypebeast and Fragment Design join hands to create an immersive brand experience featuring a highly curated selection of stationeries, daily necessities, office essentials, home accessories, and apparel.
New York marketplace La Marqueta brings its Awake NY FW20 collection to the destination retail space alongside vintage pieces by Hong Kong-based Asterisk highlighting coveted fashion items and collectibles.
Stay tuned to FM BELOWGROUND powered by Yeti Out, with a full programme including a 24-hour radio streaming focusing on local artistry launching in 2021.
A F&B concept created by Francesco Lee, Rollin’s fusion offerings include a kimbap-burrito and mortadella sandwich with a twist—seamlessly echoed with in-store fashion items such as T-shirts, hoodies and caps.
“Godfather of Toy Figures” Michael Lau displays two sculptural pieces: ‘Infinity Pool’ window and ‘Image 3’ – a must-see for art collectors and fans alike.
Belowground, Basement, Landmark Atrium, 15 Queen’s Road Central, Hong Kong, @belowground.hk, open Monday to Sunday from 11am-8pm
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.